Our design is to provide Memorable Experiences, turning your new products and services into delightful touch-points towards your Brand and ultimately driving up sales and conversions via the positive word-of-mouth of enthusiast users and loyal customers.

With over 10  years multidisciplinary experience and a track record of successful products and award-winning designs, Andrea offers an integrated set of services, as well as design management and leadership.

How We Design Change:
We use Design Thinking as a foundation for all our projects, embedding requirements from Social Desirability, Technical Feasibility and Business Viability early on in the project.  
We have a strong client focus: every company, like every project, is unique, hence we assess your Industrial Capabilities, Product Portfolio and Competition Arena.
We research insights in the field to drive User Centered Innovation and Added Value Functionality.
We tailor Aesthetics around your Brand DNA, to communicate your Values and deliver Emotions. 
We conceive, validate and develop solutions by the Lean Start-up method, verifying hypothesis by prototyping and testing with the intended users.
How we manage design.
To ensure that our way of thinking is correctly represented in our work, we have consolidated a design and project management processes that encompasses Design Thinking, Lean Start-up and Double Diamond.
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