Electrolux Care Drum:
Industrial & surface design
Red Dot Design Award, jury statement:

"Care Drum Pattern impressively demonstrates that an innovative design can sustainably improve the function of a product.  
The intelligent construction for the protection of textiles sparks enthusiasm".
Details that matter.
The development of the new pattern for washing machine drum is intended to create a thin layer of water between the clothes and the drum wall. Textiles glide on the squircle cushions and have minimal contact with the draining holes.
Innovation in form and function.

The designer conceived the innovative lifter: its diagonal fin pushes the clothes towards the door or the rear flange of the drum, increasing the efficiency of the process, saving energy, and giving more uniform washing results. The lifter has a soft, yet geometric design, and its pure CMF communicates cleanliness.
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