A radically innovative interaction with the appliance: with SmartSelect, the user tell the machine how dirty the loundry is, without having to ffigure out the nitty gritty settings of the wash cycle.
Less mistakes, enhanced power and water efficiency and a frictionless experience.
Electrolux P900 CX - we led the CX research and service blueprint mapping over the entire customer lifetime to create user value and unearth business opportunities, resulting in multiple innovations, from new and simplified interaction, leading to water and energy savings, to new diagnostics features in the connected App to enhance after-sales support and to caputure after-warranty support service.
We led 5 in-house designers and a multidisciplinary taskforce into google sprints, where each week company´s experts and final useers contributed to ideation, prototyping and testing of ideas, transforming opportunities into a concrete innovation roadmap.
The design development included testing of prototypes at various fidelity levels, from sketches to early mock-ups to full fledged panels and interactive mock-ups.