research & strategy, concept design
Market research and business strategy
Diesel is uniquely positioned to enter the lifestyle electronics market with these gorgeus headphones and an accompanying service that gives access to premium content in the form of podcasts, playlists, and special offers on branded products, these can be offered under the umbrella brand "Diesel Sounds". The market worth was 26.1 Bln USD in 2019, with a 20.3% CAGR and a 3X growth of the premium segment.
Concept design, CMF, visualization
A design for "only the brave". The designer focused on achieving an iconic, timeless design, introducing process and material innovations and premiumizing the product by a refined CMF (color material finish) selection and a scrupulous cure for the detail.
HMI, UX-UI design
The innovative capacitive bar delivers a intuitive and satisfying volume control.
The App delivers a seamless onboarding experience, advanced audio controls, as well as premium content reserved to the Diesel headphones owners.
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